CW

Christopher Wallace

📍 Los Angeles, CA (Open to Netherlands Relocation)

Senior Marketing Manager | Email Marketing | CRM & Lifecycle Strategy

Professional Experience

Senior Marketing Manager
Spokeo, Pasadena, CA
2021 – Present
  • Developed and implemented prospecting drip campaigns that led to exponential growth in email channel conversions
  • Designed, tested, and optimized customer journeys in Salesforce Marketing Cloud, aligning strategy with data capabilities
  • Led weekly presentations to C-suite executives, delivering key insights on performance and project updates
  • Managed external vendor teams (2-3 members per project) to execute high-quality campaigns and strategic initiatives
  • Tripled mailable audience size and quadrupled email revenue through innovative segmentation and targeting strategies
Lead Instructor, Digital Marketing
ThriveDX, Remote
2021 – 2023
  • Provided university-level instruction on digital marketing strategies, including lifecycle marketing, CRM platforms, web design, and content marketing
  • Developed comprehensive curriculum and training materials to guide students through real-world marketing execution
  • Delivered hands-on workshops on WordPress, HTML/CSS, email automation, audience segmentation strategies, and campaign performance analysis
  • Mentored students on industry best practices, helping them develop skills in digital marketing, customer engagement, and analytics
Senior Manager, Email Marketing
Viking Cruises, Woodland Hills, CA
2020 – 2021
  • Achieved a 200% lift in open rates and a 300% increase in click activity by shifting from sales-heavy emails to engaging content-based messaging
  • Enhanced email design and layout while training internal teams on best practices for email coding and performance optimization
  • Developed automated messaging programs, modernized email templates, and introduced personalization techniques
  • Streamlined workflows inside Oracle Responsys, improving campaign execution and operational efficiency
Senior Email Marketing Specialist / Analyst
GUESS?, Inc., Los Angeles, CA
2018 – 2020
  • Managed a team of four: two Email Marketing Specialists, one Email Developer, and one Email Marketing Strategist
  • Led team transition during leadership turnover, maintaining operational efficiency and strategic direction
  • Developed and executed email strategies responsible for 25-33% of the company's $2 billion e-commerce revenue
  • Conducted A/B testing, optimized segmentation, and improved automation processes for increased engagement

Digital Marketing Generalist | InMotion Hosting | 2017 – 2018

Marketing Coordinator | Edmunds | 2015 – 2016

Marketing Consultant and Content Writer | Freelance | 2013 – 2015

Education

Doctor of Jurisprudence (J.D.)
Stetson University, Saint Petersburg, FL
2001
Bachelor of Arts (B.A.)
Stetson University, Deland, FL
1998