Christopher Wallace - Marketing Professional

Professional Experience

Senior Marketing Manager

Spokeo, Pasadena, CA

2021 – Present

Developed and implemented prospecting drip campaigns that led to exponential growth in email channel conversions
Designed, tested, and optimized customer journeys in Salesforce Marketing Cloud, aligning strategy with data capabilities
Led weekly presentations to C-suite executives, delivering key insights on performance and project updates
Managed external vendor teams (2-3 members per project) to execute high-quality campaigns and strategic initiatives
Tripled mailable audience size and quadrupled email revenue through innovative segmentation and targeting strategies

Lead Instructor, Digital Marketing

ThriveDX, Remote

2021 – 2023

Provided university-level instruction on digital marketing strategies, including lifecycle marketing, CRM platforms, web design, and content marketing
Developed comprehensive curriculum and training materials to guide students through real-world marketing execution
Delivered hands-on workshops on WordPress, HTML/CSS, email automation, audience segmentation strategies, and campaign performance analysis
Mentored students on industry best practices, helping them develop skills in digital marketing, customer engagement, and analytics

Senior Manager, Email Marketing

Viking Cruises, Woodland Hills, CA

2020 – 2021

Achieved a 200% lift in open rates and a 300% increase in click activity by shifting from sales-heavy emails to engaging content-based messaging
Enhanced email design and layout while training internal teams on best practices for email coding and performance optimization
Developed automated messaging programs, modernized email templates, and introduced personalization techniques
Streamlined workflows inside Oracle Responsys, improving campaign execution and operational efficiency

Senior Email Marketing Specialist / Analyst

GUESS?, Inc., Los Angeles, CA

2018 – 2020

Managed a team of four: two Email Marketing Specialists, one Email Developer, and one Email Marketing Strategist
Led team transition during leadership turnover, maintaining operational efficiency and strategic direction
Developed and executed email strategies responsible for 25-33% of the company's $2 billion e-commerce revenue
Conducted A/B testing, optimized segmentation, and improved automation processes for increased engagement

Digital Marketing Generalist | InMotion Hosting | 2017 – 2018

Marketing Coordinator | Edmunds | 2015 – 2016

Marketing Consultant and Content Writer | Freelance | 2013 – 2015